A foundation has been launched this morning that is to begin offering business owners working in the letting industry both mental health and business advice mentoring to help them through the Coronavirus crisis.

This is no back-room, home-spun charity. The former CEO of hybrid lettings agency Purplebricks, Michael Bruce, who has amassed a £35 million fortune after the company floated in 2015, is backing Agents Together with £1 million of his own cash.

Landlords may run a sceptical eye over the organisation at www.agentstogether.co.uk but it has laudable aims – to help the owners of Britain’s SME letting agencies navigate a path through both the pandemic and the looming economic downturn.

Bruce is calling on anyone with experience of the property industry to sign up to be mentors for lettings agency owners, and the foundation hopes to set up a permanent network of these mentors across the UK.

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Agents Together will also be buying in clinical expertise to help agents who are experiencing mental health issues such as depression and anxiety, and has also signed up several famous business gurus to lend a hand too.

Bruce has told LandlordZONE that although the foundation’s free services are for estate agents, this includes people who have hybrid roles – for example many landlords are also letting agents and vice versa.


“Agents Together is a Foundation born out of hope that the impact of Covid 19 has presented a collective opportunity to come together to change the narrative for estate agency,” he says.

“Our mission is to ensure we do not miss this once in a lifetime opportunity to support each other through the difficult times ahead, embracing the power and energy of the industry to build towards a better future raise professional standards and change perceptions to unlock a greater understanding of the role and worth of a professional agent”.


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