Now is the time to rent out your second home to holidaymakers because instead of leaving travel agents to do all the research, increasing numbers of holidaymakers are now packaging up holidays themselves, leading to phenomenal growth for sites like HomeAway.co.uk. Over the past years, the holiday rentals site has seen a steady increase in booking enquiries worldwide, particularly in the UK and Europe. The top three rising stars in terms of year-on-year growth in enquiries placed on HomeAway.co.uk in 2012 are: Germany (+71%), Holland (+44%) and Croatia (+24%).
The holiday rentals market in the UK is now valued at approximately £4.7bn, while Europe (UK, France, Germany, Spain and Italy) is valued at £20.7bn, according to a Radius Global Market Research. HomeAway.co.uk has been instrumental in the growth of the UK holiday rental market since it launched in 1996*.
This change in holiday booking habits is confirmed by a recent survey by HomeAway.co.uk which found that a third of people prefer to ‘package’ their holiday themselves2 which is great news for second home owners. New World Travel Market 2012 research by Euromonitor refers to this change as an “online travel revolution”, while a new 2012 survey by trend researchers nVision has revealed that only 30% of people trust a hotel to do business fairly.
HomeAway.co.uk makes it easier than ever for holidaymakers to switch from pricey package holidays to the more authentic holiday experience they are seeking from a holiday rental. With over 320,000 holiday rentals worldwide; from cottages to castles, villas to yurts there are holiday homes for all types of holidaymakers offering far more diversity than hotels.
How this benefits homeowners
More second homeowners are turning to short term holiday rentals over long term residential lettings because it offers greater flexibility with shorter contracts and a higher rental income. Using a site like HomeAway.co.uk is a cost effective way to make money from renting out a second home as a holiday let. It allows you to promote your property to a global audience as properties listed are promoted across 20 different sites, spanning across 5 continents. You pay one price to get bookings with no hidden fees or hefty commissions to pay.
To find out how much your property could be making, or how to get started, HomeAway.co.uk’s Owner Resources section contains all you need to know, including a beginner’s guide to renting, and a wealth of articles, check-lists, sample contracts and forms.
For a short time only, HomeAway.co.uk are offering new advertisers the chance to purchase a 60 day trial for just £1. They will also build your advertisement for you to save you time in getting your property listed. To sign up for the £1 trial, you just need to register on HomeAway.co.uk and quote LLZM1 when prompted.
* Radius Global Market Research “Market Sizing Study”, November 2010.