A rental property platform founder who believes in his service so much he bought a lettings agency to gain access to its landlords to be guinea pigs is now offering larger portfolio landlords a chance to trial it for free.

Herddle connects landlords, agents, tenants and contractors to improve how they work together by helping them to communicate together more efficiently and cost effectively, and claims to remove 95% of the work for landlords, but give them ultimate control.

Its founder James Fforde (pictured, above), a serial entrepreneur and former chartered accountant, says he has spent a small fortune and three years developing Herddle because he believes traditional property management is ‘archaic’.

But it’s crowded market for kind of tech so why should landlords try out his? Fforde claims Herddle is unique because it handles every aspect of property management rather than focussing on particular areas, enabling landlords to see the whole picture in real time using either its app or website.

It is also not just tech – Herddle employs a team of property management professionals and each landlord gets a dedicated person to deal with them.

Herddle covers everything including sourcing tenants, portal listings, virtual tours, referencing, photos, rent collection, contract renewals, financial statements, invoice tracking, document management, compliance, maintenance and utility switching.

Fforde has deep pockets – to try out the platform, he bought London lettings agency Alan Ives in Plumstead last year and approximately 100 of its landlords are now using the platform.

Herddle chages individual landlords a 10% management fee, but those with larger portfolios are charged less, depending on the number of properties they manage.



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