Please Note: This Article is 7 years old. This increases the likelihood that some or all of it's content is now outdated.

New YouGov research identifies lack of awareness over flood planning and responsibility, despite 1 in 6 homes being considered at risk

Homeowners in the North East of England least likely to have researched into their homes’ flood risk

Only 20% of people check flood risks before buying.

As we approach the anniversary of the June 2007 summer floods, people in Britain are still not checking the flood risk of their homes, in spite of increased incidents of flooding in recent years. 67% of respondents to a new YouGov survey*2, which was commissioned by the Know Your Flood Risk Campaign, reports that they had never checked the flood risk level of their home.

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Those in the North East were the least likely to have carried out any checks, with 88% confirming they had never researched their flood risk, despite major floods occurring in areas such as Hartlepool, Peterlee, East Durham, Morpeth and Redcar in the last two years.

This compares to 55% for those in the South East, which has also bared the brunt of significant flooding events – including last year when January 2014 was reported as the wettest January on record, which resulted in over 100 flood warnings being issued in the South East region alone.

The survey also shows that many do not take the threat of a flood seriously with just 6% of respondents confirming that they have a flood plan and are sure of what they would do if a flood occurred in their homes. Worryingly, a third of people (31%) reported that they do not have a plan and would not know what to do in the event of a flood.

The survey identifies that the public are still not making flood checks part of their research process when moving into a new home; just 20% of respondents currently check the flood risk of their home before moving in, and only 11% check after.

The research went on to identify that there is confusion over who is responsible for protecting a home against flooding. Respondents considered a range of organisations that they believe have a responsibility to protect homes against flooding including the Environment Agency (57%), their local council (55%) and the Government (34%). Homeowners (55%), landlords (39%) and tenants (23%) were also noted as being responsible for protecting a home against flooding.

Mary Dhonau OBE, Chief Executive of the Know Your Flood Risk campaign, said: “People have short memories just three years ago in 2012 we had the second wettest summer on record and during the summer of 2007, 55,000 properties were flooded.

With such wide-scale media coverage of the devastation that significant flood events cause, it’s surprising that that the public are not doing their homework when it comes to protecting their homes.

With so many floods in recent times combined with flood insurance problems, it’s worrying that so few people check their flood risk before they buy. It is also interesting to see the level of confusion over who should protect homes from being flooded. It is clear that there is still a need to educate homeowners of their responsibility and to ensure they know where to go to find this information.”

The Know Your Flood Risk Campaign’s mission is to raise awareness of the risk of flooding from all sources. It is one of the UK’s leading online sources for helping people find out the flood risk related to their current or future homes. For example, users can purchase a Know Your Flood Risk Report, which assesses the potential risk and confirms whether they will be able to obtain insurance at standard terms. The property-specific assessment report can be purchased via the website for £24.00GBP.

Mary, known by many as ‘Mary Queen of Floods’ continues:

“Your home is the most expensive asset you are ever likely to own, so it pays to be prepared in order to protect it. Information is out there to alert you to such risks, including our Know Your Flood Risk report, which provides detailed analysis so you can plan or take appropriate action in advance of any flood events occurring. By doing so, mitigating any risk upfront may also allow reduced premiums on home and contents insurance, which many people may be unaware of.”

In addition to the flood report, the Know Your Flood Risk campaign also provides comprehensive guidance via its website and a free mobile app, which offers information about flood forecasts and warnings, example flood plans, details of how to protect against floods or how to recover if affected by a flood.

For more information, visit, or follow the campaign on Twitter or via Facebook.

One in six homes are considered ‘at risk’ of flooding

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,169 adults. Fieldwork was undertaken between 19th – 20th February 2015. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

The wettest January on record, according to The Met Office

The second wettest summer on record 

55,000 properties were flooded in the summer 2007

League table of Flood Risk regions where people have failed to check flood risk:
1. North East 88%
2. North West 77%
3. Scotland 75%
4. West Midlands 71%
5. London 70%
6. Yorks & Humber 69%
7. South West 61%
8. East of England 57%
9. East Midlands 57%
10. South East 55%

Video with Aidan Kerr – Operations Director, Flood Re: Mary Dhonau OBE HonRICS, chief executive of Know Your Flood Risk recently interviewed Aidan Kerr, Operations Director to learn more about the Flood Re insurance service – you can watch the video here

About Know Your Flood Risk:

Know Your Flood Risk is a campaign raising awareness of the risk of flooding from all sources – not just from the river, sea, or a visible water course. The majority of flood insurance claims are for surface water flooding where there is no obvious water to alert a homeowner to the potential risk.

The Know Your Flood Risk campaign provides essential practical guidance to enable homeowners and property professionals to mitigate against and prepare for the risk of being flooded. The campaign supplies a property-specific flood report for £24.00GBP which can be used by homeowners to help identify the potential risk, as well as confirm whether they will be able to obtain insurance at standard terms.

Please Note: This Article is 7 years old. This increases the likelihood that some or all of it's content is now outdated.


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