

Specialist lender OSB Group has launched Rely, a dedicated buy-to-let lending brand to support landlords with one property through to experienced portfolio investors.
Rely will work with intermediary broker partners on a new technology platform that promises to transform the lending experience for both brokers and customers by providing data-led underwriting. Built with support and input from brokers, the platform aims to help Rely serve both straightforward and complex intermediary demands.
Key highlights include real-time broker registration in under four minutes along with faster and more accurate decisions, the potential for same day offers and at least a 25% reduction in overall processing time for all applications.
OSB Group says its experts are placed to handle more complex cases by employing a full digitised post-offer process, integrated with an LMS solicitor panel for conveyancing services and same-day funds transfer.
Adrian Moloney (main image), group intermediary director, explains that it has been working on the new investor brand for more than 18 months and has partnered with best-in-class technical experts to ensure it delivers an experience that will support brokers with their pain points while offering much faster and smoother processing.
“By enhancing the group’s current buy-to-let products and services, and placing them under the Rely brand, we’ve effectively created a buy-to-let powerhouse, drawing on the same expertise and experience that our broker partners will already be familiar with,” says Moloney.
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