When you start out as a landlord from the age of 22 you learn a thing or two about managing property. Travel, transport and even food have been disrupted by tech, and in this week’s edition James shares valuable insight on getting ahead when marketing your property online.
Great landlords are now master digital marketeers
Effective landlords will soon be measured on how they can craft, manage and optimize listings for authoritative online property portals. As we increasingly target modern tenants, it is important that landlords are marketing their properties in today’s world. It’s no longer about how good a landlord you are, or how competitive your rent is; it’s about advertising your property on the largest online portals and you need to make sure you get it right.
Making the Rightmove online
The property and technology worlds have collided, with 92% of people looking for their next rental property online. In fact 46% of tenants use mobile apps to look for their next property and with this trend on the increase it is vital landlord’s review how their ads appear on mobile devices. Just as the Yellow Pages is a thing of the past, tenants are looking for their next rental in different places- not just by walking into their local lettings agents. Now you could be competing with hundreds of properties in a very small area.
Enter Rightmove. Since starting in 2000, the website has claimed an astonishing 77% share of the fast-growing online property portal market. Much like how organisations now adjust their online strategies to the tune of Google’s algorithms, landlords should now begin adjusting their approach to be more effective on Rightmove.
Image is everything
Overwhelmingly, 91% of Upad customers place photography as the single most important part of an online listing. You could be advertising a stately home in the hanging gardens of Babylon, but without well-composed photography it won’t get the attention it deserves.
We’ve also seen that adverts with a floorplan generate 72% more enquiries. In short, if you post great photography and a clear floorplan you will compete with the best online listings.
All in the composition
When posting shots of your property, it is important to paint the fullest possible picture of the space. Online users want all the information and they want it quick. If you only show a blurry close up of a kitchen counter, they’ll hardly be inclined to pick up the phone and take time out to view the property.
Provide different aspects, including key features, exits and views. Don’t go ahead with the shoot if it is dark as natural light is something renters will be attracted to. If this is unavoidable, utilise editing software to brighten the images. Finally, make sure the property is clean and presentable – dressing the beds but removing personal belongings will make it look homely but not lived in.
Structuring your copy
It’s important that you are able to comprehend the key selling points of your property and mold them into a succinct advert. Don’t use needless “letting agent speak” as property descriptions must be informative but snappy. The photos should speak for themselves but point out what they can’t see; how much storage space is there? Is there parking available? What exactly is included in the ‘fully fitted’ kitchen?
Use sub-headings to help people navigate your adverts. And if you can provide clarity on the finer details, such as the cost of council tax and bills, in neat and ordered bullet points – you will leave fewer questions unanswered.
Get free advice
To build a truly modern understanding of how to optimize your property listing for key websites, join our free webinar. You will gain a practical understanding of how to digitize your approach to listing properties. Visit: http://info.upad.co.uk/propertyhelp