Please Note: This Article is 5 years old. This increases the likelihood that some or all of it's content is now outdated.

For years, big institutional landlords have had dedicated teams who analyse the property market to ensure that every property investment decision is fine-tuned for maximum profit.

PropertyData offers data tools for smaller landlords to enable you to make property investment decisions backed by real-time market data and significantly boost your property earnings, all for a fraction of the cost that the big landlords spend.

Here are six ways you can use PropertyData throughout the property investing lifecycle to boost your return-on-investment as a landlord:

1. Identify rental yield hotspots

Every landlord knows that rental yield is one of the most important numbers to look at for an investment property. PropertyData tracks where the top rental yield hotspots in the UK are right now using real-time market data.

For example, the data shows that there several local areas in the UK where properties of the right size are currently capable of achieving rental yields of more than 10%.

2. Understand the local market

Although there’s no substitute for qualitative local knowledge, PropertyData can help you understand any urban area in the UK from a quantitative perspective.

PropertyData is the only tool on the web that enables you to define a custom area and then explore local property market data, including house prices, rental yields, historical capital growth, property market composition and demographic information such as socioeconomic groups, education levels and car ownership.

3. Find comparables, pay the right price

Many landlords will have had the experiencing of sorting through the property search engines to identify comparables for valuation purposes.

PropertyData makes this process easier and faster, with the ability to drill down from area-level analytics into individual property fact sheets to identify comparable properties to understand whether a marketed investment property is attractive at the published price.

4. Compare areas side-by-side

If you have identified two or three areas for a possible property investment, you can save the areas in PropertyData and compare them side-by-side. You can use this to compare key property market statistics, such as rental yields, average prices and 3-year historical capital growth.

As well as possible investment areas, this tool is great for keeping an eye on areas where you already own a property, to monitor how your investment is performing.

5. Find investment properties fast

There’s no faster way of identifying potential investment properties than PropertyData’s property fnder.

For your given budget, location and size criteria it will return possible investment properties that are currently being marketed – and most importantly it will restrict the search to areas offering the strongest rental yields.

6. Rent benchmarking

For your existing properties, one of the most important ways of maximising your return-of investment is to ensure that the rent you charge is appropriate and competitive for the local market to minimise void periods, but also that you take advantage of rises in rents where possible.

PropertyData can help you understand the rental market dynamics for the local area around properties that you own, benchmarking your property against similar properties locally. This helps you price your property correctly and maximise your rental return. You could even use the data to justify a rent increase to your tenants!

PropertyData subscriptions start at £6/month with a 14-day free trial.

Find out more at

Please Note: This Article is 5 years old. This increases the likelihood that some or all of it's content is now outdated.


Please enter your comment!
Please enter your name here