Many holiday let landlords will struggle to survive after the summer unless the Government steps in to help them, warns the UK Short Term Accommodation Association (STAA).

Despite enjoying a flurry of bookings after the sector reopened on 4th July and making the most of the staycation boom, the trade body warns that this isn’t enough to rescue the sector from the severe threat of closures as the high season ends when children return to school.

Chair Merilee Karr (pictured, above) says the short-term accommodation sector has enjoyed the biggest staycation year on record.

But she adds that there will be greater pressure exerted on businesses who weren’t able to generate revenues from mid-March through to early July – more than three months of lost income.

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Specific support

“We need a commitment from the Government that it will continue to provide sector specific support so that our industry can continue to contribute to the UK economy,” says Karr.

“Without foreign visitors or business travellers and with regional lockdowns in some places, once schools go back there will be an inevitable reduction in demand.

“This combined with the impacts of the furlough scheme ending in the autumn could further jeopardise the future of many businesses in the sector.”

The STAA has come up with a list of five holiday tips to help people make the most of what the sector has to offer, including taking a series of city breaks rather than a week-long holiday, and to look out for the ‘Good to go’ accreditation to ensure properties meet Covid guidelines.


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