As part of their forthcoming General Election campaign the National Housing Federation (NHF) are looking for high profile stories for their PR team to gather together:
“…compelling case studies to ensure our campaign creates a lasting impression and brings to life the voices of all the people affected by the housing crisis.”
The Federation is looking to make full use of social media in their efforts to make connections and seek publicity for their cause.
In particular they are looking to speak with those “who have had bad experiences of the private rental market or lettings agents and struggled with unaffordability”.
They are anxious to speak with parents, families, students, young people struggling to buy, those on housing waiting lists for extended periods, the “squeezed middle” generation, those moving back to live with parents, older people and separated couples forced to live together.
The main themes running though all of this are: affordability, debt problems and the increasing cost of housing, all of which the Federation implies are contributing to the “housing crisis”.
Given that many private landlords have taken on the mantle of providing much needed social housing, following the long-term decline in council house provision, many landlords are now beginning to ask, is it right they should be coming in for an increasing number of hostile politically motivated campaigns of this nature which appear to discredit their efforts?