Up to a quarter (24%) of future home movers in the UK are reconsidering what they want from their next home(1), that’s according to leading UK housebuilder Redrow.

The new analysis of over 2,000 UK adults’ reveals that COVID-19 has forced many to reassess how they want to use the space in their home, and what community features and facilities they want to be surrounded by.

  • Parents of small children most likely to have changed what they are looking for in their next home
  • Private outdoor space, bigger kitchens, and excellent energy efficiency now the most sought-after amenities
  • Proximity to green open space will be the most important community feature going forward, followed by smaller shops, and a doctor’s surgery
  • Half of UK homeowners only ‘somewhat satisfied’ with the results of their last home renovation, as lockdown DIY projects surge
  • Redrow’s latest campaign, ‘why do up when you can buy new?’, launches this week to promote the benefits of moving to a new home over renovating.

Those with children under the age of 10, or who are currently expecting a child, were most likely to have changed their priorities (53% vs national average of 24%), followed by those who have been working from home due to COVID-19, either part-time or full time, or who have been placed on furlough (39%).

Top amenities in the home post-lockdown

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The majority of respondents (60%) stated that having access to private outdoor space, such as a garden, terrace area or balcony, will be the most important factor when choosing their next home. 2 in 5 (40%) will be looking for a home with a large kitchen with ample space for food preparation, while over a quarter (29%) will be after excellent levels of energy efficiency.

In London, respondents are more concerned about access to high-speed broadband, with more than a third (34% vs national average of 27%) agreeing that it would a top priority for them going forward.

Top community features and facilities post-lockdown

Where we want to live and the facilities we want to surround ourselves with have also changed. As lockdown eases, more than one in five (22%) agree that being able to walk or cycle to work (rather than drive or take public transport) will be important for them. This increased to almost half (45%) of those living in London.

In terms of community features and facilities, proximity to green open spaces will be most sought-after post-lockdown (35%), followed by proximity to smaller shops (33%), and a doctor’s surgery (32%).

Chart 1: Top 10 community features and facilities to look for in a new home

Chart 1: Top 10 community features and facilities to look for in a new home

Park/village green or open green spaces35 %
Smaller shops (e.g. post office, bakery, grocers)33 %
Doctor’s surgery32 %
Bus and train routes31 %
Large supermarkets28 %
Local restaurants and cafes17 %
Pharmacy15 %
Good schools14 %
Pubs and bars14 %
Hospital11 %
RedRow


A quarter (25%) also agreed that finding a home within a strong community will be more important to post-lockdown. This increased to a third (33%) of those aged 18 to 35, and 42% for those who are either expecting a child or have young children under 10-years-old. Almost a quarter (23%) also agreed that going forward they will make more of a concerted effort to get to know their neighbours when they move.

Lockdown home improvements

More time spent indoors also saw DIY projects boom – with nearly two in five (38%) people trying their hand at home improvements during the lockdown2. However, Redrow’s research also reveals that almost half of UK homeowners are only ‘somewhat satisfied’ with the results of their last home renovation3.

Research shows that the more significant the home renovation project, the less satisfied homeowners tend to be with the results. Just 38% of those who spent more than six months on a renovation project were likely to do so again on a future property. This compared to the majority (63%) who were happy to repeat the process after spending just one day renovating.

As well as unsatisfactory results, consumers frequently reported going over budget, with almost 40% stating that they had spent more than planned on their last renovation. This rose to just shy of half (48%) who spent between one and three months on their project.

Redrow launched its new campaign, ‘why do up when you can buy new?’ 15th July which promotes the benefits of moving to a new home rather than staying and renovating.

James Holmear, Group Sales Director at Redrow, commented: “Lockdown has changed our lives dramatically. More time spent in the home has made us reconsider how we use the space that we have, and how our homes can adapt to more permanent change in the future. Even as more offices re-open, many people will opt to work at home, and people are planning to replace public transport with greener modes of community when they do commute.

“This change has translated to huge shifts in buyer preferences on the ground. Now, we are experiencing more customers adapt their search to homes with extra space to work, and more people are looking for proximity to green space and local shops, over good schools, and cafes and restaurants.

“However, planning and budgeting for changes in the home is simplest when buying a new build. With a renovation on an existing or future home, it is very possible that you will run into unforeseen problems which will see your costs go up. With a new build home, not only are you protected with a 10-year warranty, you can also expect the latest technology and ‘smart home’ features. Buying off-plan often means you can have a say in the design of your home too.”

Redrow’s designs consistently challenge the view that new homes are small, boxy or lack character. Heritage style homes combine traditional Arts & Crafts architecture with contemporary interiors designed for modern living, with plenty of period style features and higher than average ceilings among their attributes.

Typical design includes beautiful light and airy open plan kitchen, dining and family areas which lead onto large gardens, and are carefully considered to truly maximise living space. While separate quieter spaces which can easily be adapted to whatever purpose the buyer chooses – from office space for those working from home to a children’s playroom or a guest room.

Methodology

(1) Research of 2,004 UK adults was conducted on behalf of Redrow by Opinium, June 2020. All figures are based on this research unless otherwise stated.

(2) www.aldermore.co.uk/about-us/newsroom/2020/06/millennials-and-generation-z-lead-the-way-as-brits-become-a-nation-of-diy-ers-during-the-lockdown-period/

(3) Research of 2,020 UK homeowners was conducted on behalf of Redrow by Atomik Research, March 2020.

Redrow was established in 1974 by Steve Morgan CBE with a £5,000 loan from his father and today it is one of the most successful and acclaimed property developers in the country. For the year ended 30th June 2018, Redrow built over 5,900 premium family homes across England and Wales and in October 2018 the company completed its 100,000th home.

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