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MARKET: Are 'resident clubs' an answer to our rental housing shortage?

Renters looking to live in the capital can sign up for a new alternative renting concept that blurs the lines between traditional hotels, serviced apartments and private lets.

The Other House in South Kensington is a residents’ club that combines apartment-style living with hotel services, a brasserie, cocktail bar and free access to its private club and gym, available from a night to a year or more. As part of the rates, bills are all inclusive – even the TV licence, Wi-Fi, weekly flat cleaning and gym and club membership.

Working flexibility

The new Stay As You Choose service gives tenants the flexibility to split their time between staying in London for a few days, and working from home during the rest of the week, without incurring the rental prices and utility bills associated with a long-term traditional tenancy contract.

Guests can rent a flat when they need it, by purchasing packages of 25 to 100 nights, for use over a three to 12-month period. The more nights, the better the rate - and residents can even leave their luggage and belongings to be put back into a flat on their return.

Repeat stayers

The Other House is already attracting significant interest from tenants, according to Naomi Heaton, CEO & founder, who says that since opening last year, 25% of residents are repeat stayers and 33% of all stays are for extended periods.  

“The Other House is a game-changer for the private rental sector,” she adds. “We combine the best of residential living enabling our residents to live like a local with the best of hotel life. We are redefining the accommodation market, blurring the lines between hotels, serviced apartments and long-term rentals.”


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