Listing on Gumtree:
Need an answer – Google it. Need food – Deliveroo it. Need a ride – Uber it. The internet has become the daily lifeblood of so many moments, be them personal or professional. In just a few decades, the price of our time has risen in value, and the ‘always on culture’ means people want to be able to do what they want, when they want.
With this has also come a desire for greater choice – whether it be breakfast cereal and coffee, or wireless speakers and smartphones. For landlords looking to rent or sell their properties, things are no different. Tenants want to browse an app at their convenience, meaning choice and efficiency are paramount.
Moving with the Times
Gumtree, the UK’s biggest online marketplace was launched on this premise, offering choice and giving people a free and easy way to buy and sell. We come to work every day in order to provide both renters, and landlords, with a platform that opens up the best opportunities the property market has to offer.
We’ve seen what people look for in a home has also changed over time. For example, our own research showed that a clear majority of renters (86%) now wouldn’t pay for a living room in a rented property, and over a third (37%) would rather have an en-suite than a communal space. Bad news for sofa makers! But on a serious note, this data allows us to identify what’s important to renters, to equip landlords with the best tools to advertise their properties, and forge the best deal for both parties.
Simplicity Is Key
We know there are lots of other property websites out there, spawned by consumer demand for choice, and a decreasing sense of brand loyalty. We know that our platform gathers sixteen million users every month and the simple, fuss-free design and layout of the site is an attractive contributing factor.
Consumers get fed up of registering, subscribing, ticking boxes and filtering search terms. Search, buy, sell and move on to the next task of the day is what is paramount for more of our customers. From desktop to smartphone, there will always be a desire for things to be simple and straightforward.
Since Gumtree was founded seventeen years ago, consumer demand has evolved and they have since embraced the ‘sharing economy’. Its principles embody what Gumtree was set up to provide.
As a platform, it has retained its founding values such as no fees, little paperwork and minimal hassle which have ensured continuing popularity. With tenants and landlords continuing to demand real choice and flexibility, finding and renting property on their own terms, Gumtree has proved its staying power, and strives to be there for our trusted users in the future.
An Industry Issue
With choice and opportunity, the internet has also brought higher instances of fraud and cybercrime, making trust and safety an issue for all e-commerce and digital companies. Fraud can and does occur both on and offline.
Property websites of all shapes and sizes have a responsibility to ensure their users stay safe, something our dedicated Gumtree Trust and Safety team take very seriously. Our property section is used by millions of people every year to list both properties for rent and for sale, and if a user has a bad experience we encourage them to report the incident to us or the police.
How to get the best out of Gumtree as a landlord:
- Upload images of the main rooms inside the property, including the kitchen, reception room, bathroom and bedroom, as well as the property’s exterior to give renters a flavour of what they’re buying. Give as much written detail as you can on the property, to avoid wasting time with renters and yourself. If you don’t want pets – say so!
- Check out the local competition and how other landlords are marketing their property. Search for similar properties and what the going rates are as a guideline.
- Market your property in the correct region, as Gumtree is spilt up by location (major cities and counties). Make sure you create an advert for the correct region by selecting the area in which the property is located and providing the postcode.
- Refresh your advert as frequently as possible in order to get the most exposure, as Gumtree’s search results are displayed in order of freshness. If you want to bump up your ad – the option is there.
Author: John Daniell, Commercial Strategy Lead at Gumtree Property
— LandlordZONE (@LandlordZONE) June 16, 2017