Following a ruling by the Advertising Standards Authority (ASA) about additional fees for lettings charged by letting agents, new guidance for has been issued by The Committee of Advertising Practice.
This came about after a complaint about a rental listing on the Rightmove website in March 2013.
The new ruling by the Advertising Standards Authority (ASA) means that any additional fees payable on a letting, for example admin fees or tenant checks, to be charge to the tenant in addition to their rent and deposit, must be clearly stated when the property is advertised.
This ruling will affect all letting agents (but not private landlords) and all additional fees agents charge. These might include: administration fees, credit checks and tenant referencing fees, application fees, fees for inspections, agreements and inventories, etc., whatever these may be called.
In advertisements, all additional fees must be displayed when this is feasible, but where space is limited agents ads can simply state additional fees (whatever name they are given) will be added on top of rent and deposit.
If it is not possible to give specific fees due to differing circumstances, a method of calculating them must be given.
These new rules will apply when advertising in all media, posters, newspapers, websites and leaflets etc.
Letting Agents must comply by the 1st of November 2013 with the new CAP guidelines, after which time the advertising watchdog can act on complaints.
More information on the Committees of Advertising Practice (CAP) website