Please Note: This Article is 9 years old. This increases the likelihood that some or all of it's content is now outdated.

When you use an online letting agent, such as The Online Letting Agents, your property will be advertised across the UK’s leading property websites, such as rightmove and zoopla.

Your online agent will ask you to provide a description of your property and accompanying photographs.

In order to achieve a high number of viewing requests, it is important that both the description and photographs “sell” the property, as it is the online advertisement that will determine whether a tenant will view your property or not.

Before you begin, consider who would want to rent your property, and who you would want to let it to. If your target market is young professionals, you will write a different description to if your target market is a family. Think about the features that will most appeal to them, such as night life, proximity to amenities and school catchment areas.

Key features

The key features section is your opportunity to tell potential tenants about the main selling points of your property.

This should be to the point, and pick out any particularly good features of your property. Examples would be an ensuite, parking, recently renovated, brand new kitchen, school catchment, proximity to amenities etc

Remember that potential tenants are going to glance at the key features of your property description, and then decide whether they want to read on.

Key features are really those points that will be appealing to, or be of most importance to, your ideal tenants. Anything else should be included within the full property description.

Property description

When writing your property description, it is important not to be misleading. The details you provide should accurately represent the property you are advertising.

A great way to start your property description is with a really positive introduction, such as “A well presented three bedroom semi detached house on the outskirts of ….”, “A great two bedroom apartment within walking distance of great rail links to …” or “Brand new two bedroom house …”. As you can see, each of these statements includes both the number of bedrooms and most positive aspect of the property within the first line of the property description.

When prospective tenants search using the major property websites, they are presented with a summary page which lists all of the properties which meet their search criteria. This summary page includes a photograph and a few lines of text for each property. These few lines of text are taken from the first lines of your description, so it is important that they really promote and summarise the best aspects of the property, even if it means repeating the information in more detail further on.

In your property description, you should describe all of the important features of the property. Try to be as concise as possible, without simply listing the features. You can use phrases such as “The property benefits from …”, “Featuring …” or “The accommodation comprises …”.

It is important to remain positive throughout your property description, and to describe things in an encouraging manner. For example, a small living room might be described as “cosy”, or a small gravelled garden could be described as a “low maintenance courtyard”. Please note, however, that whilst your description can be poetic, it should most definitely not mislead prospective tenants.

You should include anything you feel your property can offer a potential tenant, particularly that which is above and beyond any other available property in the area. For example, if you have a luxury ensuite or if your kitchen is particularly large. Remember that a potential tenant may view a number of rental properties online, before short listing some for physical viewings. Make sure yours is short listed by mentioning any features that you think may be appealing to your potential tenants.

Measurements, although not entirely necessary for a rental property, can also be a good way to show off a particularly spacious room.


“A picture paints a thousand words” is certainly true when it comes to letting properties!
Good photographs of a property have a direct influence on the number of viewings that a property receives.

Remember that landscape photographs work best on the property websites, and pictures taken in good natural daylight always look best.

To take a great picture of your property doesn’t require an expensive camera. Taking a bit of time to set up a good shot can make the difference between an adequate picture and a great one.

Try to avoid anything which identifies the season that the picture was taken. Snow on the ground, or a Christmas tree in the corner of a room, when a property is being advertised in April are an immediate sign that the property has been on the market for some time.

A good photograph of the front of the property is a great start. Take care to present the property at it’s best, mowing the lawn, trimming back hedges/plants, clearing the path, removing cars from the drive and opening all of the curtains/blinds at the front of the property.

If your property has a garden or shared outside area, it is important to include a photograph of this. Again, make sure that it is shown at its best, with grass mown, plants cut back and dead or dying plants taken away. Any evidence of pets or children’s toys should be removed. Arranging a table and chairs in the garden is also a nice touch, and gives the garden more appeal as somewhere tenants can sit and have a drink or meal in the summer.

When taking photographs of the inside of the property, consider which are the most important or impressive rooms, and any unique features that your property may have (such as an original fireplace). You should take a least one picture of each of them.

Present each room in the best way possible, making sure it is tidy, removing bins, closing toilet seats, removing unnecessary clutter or personal items. It is often nice to place flowers in a room, particularly if it has little character of its own (although avoid moving the same flower display from room to room!). Let in as much light as possible, opening any curtains or blinds and turning lights on. Position yourself tightly in to whichever corner of the room gives you the best view. When taking the picture, avoid mirrors, in fact, avoid taking pictures with people in at all!

Take as many pictures as necessary to show your property at its best. You know your property better than anyone, so pick the photos that you feel show your property off the most.

Once you have your description and photographs and your property is ready for viewings, don’t delay in getting your property advertised. Your online agent should be able to advertise your property on the same day as you provide the details. Remember, the sooner it is advertised, the sooner you will have new tenants and the minimal the void period!

Please Note: This Article is 9 years old. This increases the likelihood that some or all of it's content is now outdated.


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