Strutt & Parker is set to be the first national agent to roll out smartboards with QR code and NFC technology combined on all its sale boards. This exciting new technology allows buyers to scan a QR code or NFC chip to obtain immediate information (via a smartphone) about the property in question, and Strutt & Parker is coinciding the roll-out with the launch of its new mobile website.
Smartboards work in conjunction with smartphones to enable information to be downloaded instantaneously with the ‘zap’ of the QR code. The distinctive black and white squares of the QR code are becoming increasingly common in the marketing world with advances in smart technology, and the property industry is set to be no different.
Strutt & Parker’s smartboards, which are provided by Kremer Signs, will be fixed to the post beneath the standard sale board and the bold QR code and vibrant red design will attract the attention of passers-by. The code can then be scanned by any smartphone or, with more advanced phones, the latest NFC technology can be used to merely touch the board to initiate the information download. The phone will then show full property details including floorplans and photos, as well as offering the option to easily complete a short request form for further information or a viewing.
Kiersty Long, Head of Digital Marketing at Strutt & Parker comments that: “This is remarkable and groundbreaking technology. We are incredibly proud to be the first agent to trial this innovative product from Kremer Signs, and we feel confident that it will open new doors in marketing our properties.” Long adds: “As some of our more rural properties are down the end of a long driveway, the smartboard enables buyers to see what the house looks like from the end of the lane.”
As well as being a useful tool for buyers the smartboard technology also puts the agent at a huge advantage as they will be able to access all the statistics on who is using the boards. By logging into their...
SmartboardTM account the agent is able to see the following information provided by the customer: full name; mobile number; e-mail address; date and time; the location; the age range of the customer; gender; and the type of mobile device used. Mark Fraser of zappit.co (global leaders in NFC and QR Code management) explains that “the technology allows agents to manage thousands of properties and see results in real-time. We’ve built the only platform in the world that is capable of supporting such high volumes of NFC and QR code campaigns. It is the future of marketing and we are excited about introducing it to the property market.”
Strutt & Parker is one of the largest and most successful independent property partnerships in the UK with a network of offices throughout England and Scotland. Established in 1885, the business provides professional support on all matters relating to land and property – whether offices or farms, country houses or business parks, leisure centres or shooting rights, new home construction or international real estate. With a dedicated, forward-thinking team offering expert knowledge and sound, professional advice, Strutt & Parker can ensure that businesses, farmers, landowners, house-buyers and international investors can make their assets perform to their best ability. To see what else the business has to offer, visit our website at www.struttandparker.com©LandlordZONE® – legal content applies primarily to England and is not a definitive statement of the law; always seek professional advice. Legislation changes, so check dates on these articles. If you have questions go to the LandlordZONE® Forums