Landlords are key market for ECO stallers under Green Deal, experts say:
— Energy Saving Trust research shows high private rented sector demand for green measures upgrades —
— Solid wall insulation is key – nearly half of private rented homes could benefit —
— Energy Saving Trust’s data and insight to help installers target inefficient rented homes —
Tenants in private rented housing want to go green – but are LEAST likely to be benefitting from energy efficient, money saving upgrades, new research from the Energy Saving Trust has found.
The exclusive survey of more than 2,000 UK adults found of those living in privately rented housing:
39 per cent were interested in an energy efficient boiler upgrade
44 per cent were interested in double glazing
45 per cent were interested in insulation
When it comes to insulation research shows that homes in private rented accommodation with cavity walls are least likely to have cavity wall insulation fitted (34 per cent) compared to homes owned outright or mortgaged (51 per cent).
But the biggest opportunity for the private rented sector is solid wall insulation, with nearly half of homes being suitable for this measure, which is approved to receive funding under the ECO as part of the Green Deal.
David Weatherall, housing strategy manager at the Energy Saving Trust, said: “This is a win-win situation for both landlords and tenants. Landlords get home improvements without the upfront costs, and tenants have warmer homes to live in. Neither needs to be out of pocket, or cold!
“The problem’s been that over half of private rented homes were built before 1944. They’re often cold, expensive to heat and most have traditional solid walls. In the past there have been few grants to improve insulation in these solid wall homes. But now, substantial financial support for solid wall insulation is available to all GB private landlords under the ECO grant scheme, which is linked to the Green Deal.
“ECO will provide some of the funding for solid wall insulation, while the rest will come from a Green Deal loan with the money being paid back through financial savings on energy bills. The massive savings from solid wall insulation – typically around £490 per year – should cover the Green Deal repayments.”
Energy Saving Trust’s UK databank of home-by-home information lets organisations and installers target the right homes with advice about the right energy saving improvements at the right time. Following the launch of Green Deal and ECO, the Energy Saving Trust is urging tradespeople and builders undertaking refurbishment work in the private rented sector to encourage landlords to consider green upgrades and allow them to take advantage of the schemes.
Weatherall continued: “We have detailed information on what is happening with the UK’s housing stock – some of the leakiest in Europe – and where.
“We know which homes are likely to be rented privately, and which of those require energy efficiency upgrades that could benefit the landlord and their tenants. This helps ensure installers only target the homes most in need of energy efficiency improvements under the Green Deal.”
All installers need to acquire Green Deal Installer certification to offer energy saving improvements through the Green Deal. Energy Saving Trust is the only consumer-facing organisation providing Green Deal Installer certification, making it a recognised brand for potential customers.
Private rented accommodation is traditionally seen as some of the country’s ‘energy leakiest’. Landlords have a responsibility to provide habitable conditions for tenants by making sure the home is adequately insulated, and by 2018 homes with the two lowest Energy Performance Certificate ratings will be unfit for rental under Department of Energy and Climate Change (DECC) rules.
Weatherall added: “Landlords should act now to make improvements while offers like ECO exist, which offer additional funding to improve the energy efficiency of leaky homes, rather than waiting until 2017 when the same funding might not be in place.”
The new survey results are based on an exclusive IPSOS Mori survey of more than 2,000 UK adults conducted between 28 September and 2 October 2012.
Green Deal enables private firms to offer consumers energy efficiency improvements to their homes, community spaces and businesses with no upfront payments. Costs are recouped – as savings accrue – through a charge in instalments on their energy bills, with money passed on direct to Green Deal providers by energy companies.
The Energy Company Obligation, or ECO. It is the Government’s new domestic energy efficiency programme, and is designed to supersede the CERT and CESP programmes. It will work in parallel with the Government’s Green Deal from the end of January.
ECO will create a legal obligation on certain energy suppliers to improve the energy efficiency of domestic households, particularly those on low income and those requiring more expensive energy-saving upgrades.
Installers interested in working with the Energy Saving Trust should visit the website at http://www.energysavingtrust.org.uk/Organisations/Green-Deal/Identifying-your-market-home-analytics or contact firstname.lastname@example.org.
Homeowners wanting more information on insulating their home can visit http://www.energysavingtrust.org.uk/Insulation or call the Energy Saving Trust’s helpline on 0300 123 1234.
About the Energy Saving Trust:
Energy Saving Trust is a social enterprise with a charitable Foundation.
Energy Saving Trust (EST) gives impartial, accurate and independent advice to households, communities and organisations on how to reduce carbon emissions, reduce fuel bills, use water more sustainably and drive smarter.
EST works with governments, local authorities, communities, third sector organisations and businesses.
EST’s activities include:
· delivering or managing government programmes
· testing low-carbon technology
· certification and assurance for businesses and consumer goods
· developing models and tools
About the Energy Saving Trust’s Home Analytics service
Energy Saving Trust’s (EST) home analytics service provides essential data and analysis on the UK housing stock to help target retrofit activity. Using data, statistical modelling and GIS, EST has developed the first address-level profile of all 26 million homes in the UK in terms of their potential for energy saving improvements and key property attributes.
Home analytics provides essential information to help organisations encourage greater levels of retrofit activity and deliver schemes more cost effectively through accurate targeting.
About the Energy Saving Trust’s Certification services
Energy Saving Trust (EST) is one of the first certification bodies to offer Green Deal installer certification. To offer Green Deal services, in what promises to be a sizeable marketplace, businesses will need to attain Green Deal installer certification. This is to reassure householders that those businesses offering services to them under the scheme are hitting the standards set by the Government.
EST’s certification covers all insulation, lighting and glazing measures that are within the Green Deal, and is suitable for all types and size of businesses – from sole traders to large corporations. Based on latest English Housing Condition Survey data
2 Based on latest English Housing Condition Survey data
3 Based on a typical gas heated solid walled 3 bedroom semi-detached home receiving external solid wall insulation with an average gas tariff of 4.64 p/kWh  Based on latest English Housing Condition Survey data  Based on latest English Housing Condition Survey data  Based on a typical gas heated solid walled 3 bedroom semi-detached home receiving external s