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cymro123
16-06-2010, 16:37 PM
I have decided to use leaflets/flyers as part of my marketing. Rather than start at one end of the county and work towards the other end, I am wondering if I could be more focused. My target audience is landlords.

One of the thoughts going through my mind is trying to get hold of data on e.g. socio-economic classifications by postcode and just target those postcodes with let's say...the highest proportions in groups 1-4.

Anyone any thoughts or pointers on how I can make this medium more targeted please?

Thanks in advance
jeffrey
16-06-2010, 17:05 PM
Yes. Most mailing distributors offer targeted services. Ask Royal Mail- not only the biggest but also keeper of a list of accredited firms.
islandgirl
16-06-2010, 17:39 PM
what are you marketing? Letting agent services? Property to rent?
cymro123
16-06-2010, 21:19 PM
islandgirl - I want to inform landlords about my unique value proposition as an alternative to traditional LAs.
islandgirl
16-06-2010, 22:20 PM
then you need a LL database! Or alternatively do it yourself! Trawl the small ads with offers of houses/rooms to let and reply. Post your ad where people post theirs for accomodation. Contact your chamber of commerce and find out if they have any info on local LLs - I personally think you could pay a lot of money for an out of date and useless database - do the groundwork yourself!
CountrywideRL
16-06-2010, 23:47 PM
I'm personally not a fan of canvassing - you might be better served by using something like PPC via Google.

Reccomend you get trackable phone number whatever you do to measure effectiveness.
islandgirl
17-06-2010, 08:46 AM
all very well if he is a part of a big organisation with big funds...have done all the above in the past (worked in marketing) but expensive for a one man band - what is leafleting (even targeted) if not canvassing - I say give it a go yourself first...
jeffrey
17-06-2010, 10:57 AM
Also try the Direct Marketing Association: http://www.dma.org.uk/content/home.asp
cymro123
17-06-2010, 16:02 PM
then you need a LL database! Or alternatively do it yourself! Trawl the small ads with offers of houses/rooms to let and reply. Post your ad where people post theirs for accomodation. Contact your chamber of commerce and find out if they have any info on local LLs - I personally think you could pay a lot of money for an out of date and useless database - do the groundwork yourself!

I am already a member of 3 different chambers and none of them have that sort of information.

In the short-term I will reply to small ads in local publications but continue to carpet bomb the locality with postcards. In the meantime I will follow up on Jeffrey's suggestions to see if I can be more focused going forward.

Many thanks for all the helpful replies.
mind the gap
17-06-2010, 16:57 PM
In the short-term I will reply to small ads in local publications but continue to carpet bomb the locality with postcards. Not sure the locality will thank you for that very much.


In the meantime I will follow up on Jeffrey's suggestions to see if I can be more focused going forward.

:confused:As opposed to more focused going backwards? (Or what?)
islandgirl
17-06-2010, 17:03 PM
have you tried advertising in the local press?
jeffrey
17-06-2010, 22:56 PM
I can be more focused going forward.
Spectacles may help.
Rodent1
17-06-2010, 23:13 PM
islandgirl - I want to inform landlords about my unique value proposition as an alternative to traditional LAs.


Which is what, exactly ?
jeffrey
17-06-2010, 23:19 PM
'Unique value proposition' is probably a wordy expression meaning 'chat-up line'.
Rodent1
17-06-2010, 23:21 PM
'Unique value proposition' is probably a wordy expression meaning 'chat-up line'.

USP would have done ...but what can it be ?!
jeffrey
17-06-2010, 23:25 PM
No, there's no such thing as USP. Reception of information not gained through the recognized physical senses but sensed with the mind is implausible.
Rodent1
17-06-2010, 23:28 PM
No, there's no such thing as USP. Reception of information not gained through the recognized physical senses but sensed with the mind is implausible.

Unless it happens to be a genuine unique selling point.
jeffrey
17-06-2010, 23:29 PM
Or only fairly (but not very) unique.
Rodent1
17-06-2010, 23:31 PM
Or only fairly (but not very) unique.


a FUSP ? ...were getting there slowly .!
jeffrey
17-06-2010, 23:35 PM
Which people 'were'?
Rodent1
17-06-2010, 23:41 PM
Which people 'were'?

This question I ask myself daily.
jeffrey
17-06-2010, 23:43 PM
And what answer do you give to yourself? Have you stopped taking the Special Medication again?
Rodent1
17-06-2010, 23:51 PM
And what answer do you give to yourself? Have you stopped taking the Special Medication again?

The all were at some point, a bit like the soap, as Kenny once said.
mind the gap
18-06-2010, 21:51 PM
The all were at some point, a bit like the soap, as Kenny once said.

:confused:The WHAT all were?
Rodent1
18-06-2010, 23:44 PM
:confused:The WHAT all were?

A curious dilema for some :

Were, Where & Wear

For Kenny it was Wear's/Where's the soap in the bath tub sketch
jeffrey
20-06-2010, 21:35 PM
The difference is in Tyne & Wear.