Advertising on LandlordZONE®
Target Audience
LandlordZONE.co.uk is currently receiving around 2m Visits per year (May 2012), on average over 670,000 pages are viewed every month.
Our visitors include, in the main, landlords and
property investors,
also letting agents and property professionals, plus
tenants of both residential and commercial
properties - mainly UK based. We also get ex-pat visitors, owners of UK or international
properties, based around the world.
An analysis or our traffic shows that around 35% comes from the London and South East region, the rest is spread evenly throughout the UK with a small percentage (4%) world-wide, the USA being the next most popular visitor country, and British Commonwealth countries feature as well.
Our
LandlordZONE Update (Email Newsletters)
subscriber list is growing continuously: we currently
have (August 2012) over 100,000 registered subscribers
This coupled with our high Google ranking makes LandlordZONE® one of the prime means of
targeting UK Landlords and agents: these are
traditionally diverse groups, high net worth individuals
and companies and generally quite hard to reach by other
means.
We are a totally independent organisation dedicated to helping landlords and agents and quality suppliers market their products and services in a cost-effective way.
You will find useful statistics about advertising on LandlordZONE at Google Ad Planner - make sure you change to: View Data for UK
The Market
The rental property market is a major industry and rental housing is by far the biggest property investment class.
There are now more than 900,000 landlords in the UK representing a £500bn investment is bricks and mortar - the industry is 4 times the size of the UK motor industry and contributes over £30bn annually to the UK economy.
Advertising on LandlordZONE®
There are various ways to advertise your products on LandlordZONE®:
- Sponsorship - on the site - Topic Zones and
Newsletter - LandlordLOG
- Advertising banners - top & side plus subject
specific Topic Zones
- Products
Directory - place an entry here FREE
- Products
Directory - enhanced Ads - Logo plus generous amount
of text.
- Features, topics and
articles - write an article on your area of
expertise.
- Associate & Partnering programmes.
- News stories.
- Participate in our
Discussion Forum as a Topic Expert. If you have
expertise / qualifications in a property related
specialism.
Sponsorships
We are always looking for leading product providers for our
target groups to sponsor sections of the
site.
Banner Advertising
This is perhaps the most common form of advertising on
web sites, but with so many sites around and the
phenomenon of "banner blindness" you need to not only
carefully target your advertising with sites which
closely match your customer profile, you need to
consider other imaginative ways to get your message
through.
LandlordZONE® is an ideal advertising media for those
companies involved with rental property - products
for landlords, property investors, letting agents,
tenants and legal advisors.
The encyclopedic content of LandlordZONE®, it's brand
awareness in it's field and high search engine ranking
offers endless opportunities and value for money targeting for specific products.
Features, Topics & Articles
The LandlordZONE® site covers a whole range of features
and topics of specific interest to those involved
with rental property.
Discussion Forum and Knowledge Data-Base
We host one of the most comprehensive
Discussion Forums on Rental Property
in the UK. This forum has grown over the past 12 years to
become one of the busiest and best sources of Q
&A Rental Property knowledge in the UK.
LandlordZONE® Directory - FREE
The LandlordZONE®
Directory is a searchable data-base of contacts
for companies supplying goods and services relating to
the rental property industry.
A 2-line Entry on our Directory is free of charge for
those with web sites who are prepared
to comply with good trading standards.
An Enhanced Entry on one of our busy Directory
pages is surprisingly cost effective - just ask some of
our existing advertisers.
E-Mail Marketing
The LandlordZONE®
LandlordZONE Update (Email Newsletters) is a monthly publication mailing to our
growing list of subscribers and customer / clients -
rental property related e-mail addresses in the main, landlords, property investors and letting agents.
The LandlordZONE Update (Email Newsletters) are sent out to subscribers only and cancellation is simple. We do
not sell or pass on e-mail addresses, we do not sell or share our database with anyone, that's a LandlordZONE® promise.
LandlordZONE Update (Email Newsletter) content is relevant and interesting
and focuses on important rental property issues.
If you have an advertising message or you have interesting
articles of benefit to landlords, we can incorporate these
into a LandlordZONE Update (Email Newsletter), Press releases or web site articles. Contact us for e-mail advertising
details - e-mail or phone 0845 260 4420.
Our Sales Philosophy
Our philosophy is one of offering quality, reliability and value for money
to Landlords and letting Agents in the products and services with which we associate ourselves.
We try to ensure that all products advertised have a proven
record of good and reliable service for UK private
landlords and letting agents.
As far as we possibly can we insist that all our
advertisers match SafeBuy trading standards - giving full
contact details on their web sites, though advertising on LandlordZONE® does not necessarily
constitute a recommendation.
LandlordZONE® is a
Safebuy registered web site and we fully comply with their requirements:
 |
SafeBuy Scheme retailers adhere to Sale of Goods Act, EU Distance
Selling Regulations, EU Directive
on Privacy and Electronic
Communications; Data
Protection Act 1998; Provide security
for credit card
transactions; Include physical location
and contact details; Display the total price
consumers pay;
Advise the consumer if 'cookies' are
used; Not
use 'spam' for marketing purposes; It is
supported by: The Institute of Directors,
The Institute of Direct Marketing, The
Alliance for Electronic Business, The
Office of Fair Trading and the UK
Government. |
Given the structure of the site, its
encyclopedic knowledge content, comprehensive indexing and search faculties,
and its clear plain English presentation, we are able to
offer directly targeted advertising on a subject by subject basis.
Our aim is to ensure that the site contains
up-to-date and accurate information
for the benefit of our visitors and registered
subscribers.
We are totally committed to meeting the needs of our
visitors and members to ensure that they remain
loyal to the site and its advertisers and become regular
visitors. The e-mail Newsletter supports this and
provides a constant reminder of our presence and any new
information and resources available.
We encourage our advertisers to provide us with full
information about their products and services and,
if possible, write and contribute articles (we will
provide full editorial support and give full
acknowledgement and return links) about their own
products and services.
LandlordZONE® aims to be a leading UK web site
providing private investor landlords (residential and commercial) and letting agents
with knowledge and information to help them build their
income, their
wealth and above all, their
peace of mind!
In addition, LandlordZONE® should
prove an indispensable resource for residential and
business tenants, and property
professionals.
Some advertisements placed on LandlordZONE®
also appear on:
Never rely totally on this information which relates primarily to England & Wales. Before taking action or not, seek expert advice with the full facts of your case and all documents to hand.
