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LandlordZONE.co.uk - helping Landlords since 1999 - a free access web portal for landlords, agents & tenants - a knowledge base for practitioners and a marketplace for buyers & suppliers.

Advertising on LandlordZONE®

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Advertising on LandlordZONE®

Target Audience

LandlordZONE.co.uk is currently receiving around 200,000 Visits per month (Feb 2010), on average over 20,000 pages are viewed every day. 

Our visitors include, in the main, landlords and property investors, also letting agents and property professionals, plus tenants of both residential and commercial properties - mainly UK based. We also get ex-pat visitors, owners of UK or international properties, based around the world.

An analysis or our traffic shows that around 45% comes from the London and South East region, the rest is spread evenly throughout the UK with a small percentage (4%) world-wide, the USA being the next most popular visitor country, and British Commonwealth countries feature as well.

Our e-mail Newsletter subscriber list is growing continuously: we currently have (Feb 2010) over 50,000 registered subscribers

This coupled with our high Google ranking makes LandlordZONE® one of the prime means of targeting UK Landlords and agents: these are traditionally diverse groups, high net worth individuals and companies and generally quite hard to reach by other means.

We are a totally independent organisation dedicated to helping landlords and agents and quality suppliers market their products and services in a cost-effective way.

The Market:

The rental property market is a major industry and rental housing is by far the biggest property investment class.

There are now more than 900,000 landlords in the UK representing a £500bn investment is bricks and mortar - the industry is 4 times the size of the UK motor industry and contributes over £30bn annually to the UK economy.

Advertising on LandlordZONE® 

There are various ways to advertise your products on LandlordZONE®:

  • Sponsorship - on the site - Topic Zones and Newsletter - LandlordLOG
  • Advertising banners - top & side plus subject specific Topic Zones
  • Products Directory - place an entry here FREE
  • Products Directory - enhanced Ads - Logo plus generous amount of text.
  • Features, topics and articles - write an article on your area of expertise.
  • Associate & Partnering programmes.
  • News stories.
  • Participate in our Discussion Forum as a Topic Expert. If you have expertise / qualifications in a property related specialism.

Sponsorships

We are always looking for leading product providers for our target groups to sponsor sections of the site.

Banner Advertising

This is perhaps the most common form of advertising on web sites, but with so many sites around and the phenomenon of "banner blindness" you need to not only carefully target your advertising with sites which closely match your customer profile, you need to consider other imaginative ways to get your message through.   

LandlordZONE® is an ideal advertising media for those companies involved with rental property - products for landlords, property investors, letting agents, tenants and legal advisors. 

The encyclopedic content of LandlordZONE®, it's brand awareness in it's field and high search engine ranking offers endless opportunities and value for money targeting for specific products.

Features, Topics & Articles 

The LandlordZONE® site covers a whole range of features and topics of specific interest to those involved with rental property.

Discussion Forum and Knowledge Data-Base 

We host one of the most comprehensive Discussion Forums on Rental Property in the UK. With around 20,000 members and 180,000 posts this forum has grown over the past 10 years to become one of the busiest and best sources of Q &A Rental Property knowledge in the UK.

LandlordZONE® Directory - FREE 

The LandlordZONE® Directory is a searchable data-base of contacts for companies supplying goods and services relating to the rental property industry. 

A 2-line Entry on our Directory is free of charge for those with web sites who are prepared to comply with good trading standards.

An Enhanced Entry on one of our busy Directory pages is surprisingly cost effective - just ask some of our existing advertisers.

E-Mail Marketing 

The LandlordZONE® e-mail Newsletter is a monthly publication mailing to our growing list of subscribers and customer / clients - rental property related e-mail addresses (50,000+ at Feb 2010) in the main, landlords, property investors and letting agents.

The e-mail Newsletters are sent out to subscribers only and cancellation is simple. We do not sell or pass on e-mail addresses, we do not Spam or send out endless streams of mail shots - just one per month! We do not sell or share our database with anyone, that's a LandlordZONE® promise.

Newsletter content is relevant and interesting and focuses on important rental property issues.

If you have an advertising message or you have interesting articles of benefit to landlords, we can incorporate these into a Newsletter, Press releases or web site articles. Contact us for e-mail advertising details - e-mail or phone 0845 260 4420.

Our Sales Philosophy 

Our philosophy is one of offering quality, reliability and value for money to Landlords and letting Agents in the products and services with which we associate ourselves.

We try to ensure that all products advertised have a proven record of good and reliable service for UK private landlords and letting agents.

As far as we possibly can we insist that all our advertisers match SafeBuy trading standards - giving full contact details on their web sites, though advertising on LandlordZONE® does not necessarily constitute a recommendation.

LandlordZONE® is a and we fully comply with their requirements:

When buying from a SafeBuy member, you can be confident that you'll have a hassle-free online shopping experience. SafeBuy Scheme retailers adhere to Sale of Goods Act, EU Distance Selling Regulations, EU Directive on Privacy and Electronic Communications; Data Protection Act 1998; Provide security for credit card transactions; Include physical location and contact details; Display the total price consumers pay; Advise the consumer if 'cookies' are used; Not use 'spam' for marketing purposes; It is supported by: The Institute of Directors, The Institute of Direct Marketing, The Alliance for Electronic Business, The Office of Fair Trading and the UK Government.

Given the structure of the site, its encyclopedic knowledge content, comprehensive indexing and search faculties, and its clear plain English presentation, we are able to offer directly targeted advertising on a subject by subject basis.

Our aim is to ensure that the site contains up-to-date and accurate information for the benefit of our visitors and registered subscribers. 

We are totally committed to meeting the needs of our visitors and members to ensure that they remain loyal to the site and its advertisers and become regular visitors. The e-mail Newsletter supports this and provides a constant reminder of our presence and any new information and resources available.

We encourage our advertisers to provide us with full information about their products and services and, if possible, write and contribute articles (we will provide full editorial support and give full acknowledgement and return links) about their own products and services. 

LandlordZONE® aims to be a leading UK web site providing private investor landlords (residential and commercial) and letting agents with knowledge and information to help them build their income, their wealth and above all, their peace of mind! 

In addition, LandlordZONE® should prove an indispensable resource for residential and business tenants, and property professionals.

Advertisements placed on LandlordZONE® also appear on:

Advertising Order Form

See the Advertising Zones  



Rates for Renting Advertising Space on LandlordZONE®

Advertising categories – See Ad ZONES and Site Layout

Monthly Cost + VAT

Top Banners (Zone 1) – one of up to 10 equally weighted rotating top banner ads (468 x 60px) randomly appearing in the home pages and throughout all our web sites - LandlordZONE®, the LandlordZONE Forums, FAQ, TenantVERIFY®, BLOG LandlordLOG™, LandlordMONEY™, LandlordDEALS™ LandlordABROAD™. Prominent Top of Site Position - to drive traffic to your site.

£145

Right Side Logos (Zone 2) - one of 5 ads (120 x 60px) vertically rotating, always visible ads appearing in the home page (random vertical positions) and throughout all our web sites - LandlordZONE®, the LandlordZONE Forums, FAQ, TenantVERIFY®, BLOG LandlordLOG™, LandlordMONEY™, LandlordDEALS™ LandlordABROAD™. Prominent Top of Site Position - to drive traffic to your site.

£186

Right Side Logos (Zone 3) - one of 5 ads (120 x 60px) vertically rotating, always visible ads appearing in the home page (random vertical positions) and throughout all our web sites - LandlordZONE®, the LandlordZONE Forums, FAQ, TenantVERIFY®, BLOG LandlordLOG™, LandlordMONEY™, LandlordDEALS™ LandlordABROAD™. Prominent Top of Site Position - to drive traffic to your site.

£155

Right Side Logos (Zone 4) - one of 5 ads (120 x 60px) vertically rotating always visible ads appearing in the home page (random vertical positions) and throughout the LandlordZONE®, and BLOG LandlordLOG™ web sites.

£96

Right Side Logos (Zone 5) - one of 5 ads (120 x 60px) vertically rotating always visible ads appearing in the home page (random vertical positions) and throughout the LandlordZONE®, and BLOG LandlordLOG™ web sites.

£66

Large Middle Ads (Zones 10,11,12 &13) – (232x132px) one of 4 large always visible ads appearing just below the page content on every feature page throughout the LandlordZONE® web site.

£135

Small Bottom Ads (Zones 14, 15, 16, 17, 18, 19)  - (120x60px) – one of 12 always visible ads appearing just below the Large Middle ads on every feature page throughout the LandlordZONE® website.

£55

Side Left Ads (Book Zone) - (120 x 60px) up to 6 vertically rotating always visible ads appearing in the home page and throughout the LandlordZONE® site.

£76

Side Left Ads (Zone 20, 21, 22, 23, 25 ,25) - (120 x 60px) up to 6 ads appearing in the home page, and throughout the LandlordZONE® site.

£66

Directory Enhanced Entries - enhanced entry profiles are those logo and text entries appearing above the Free 2-line entries. These categories are surprisingly effective given the high rankings of some of these Directory Pages on Google. £20
VAT Registration Number: 925 1090 46 - all prices are subject to VAT  

Directory Entry – please provide a link back to the LandlordZONE® web site (one free entry only)

Free
Newsletter and Topic Pages Sponsorship – and advertising in the Newsletter - prices on application - 0845 260 4420
For specific requirements, affiliate and partnering arrangements plus other forms of advertising such as page sponsorship or combinations of the above, please contact us:  0845 260 4420
Logos and artwork to be supplied by the advertiser unless otherwise agreed and specified. All fees are exclusive of advertising agent’s commission
Download the Order Form at: http://www.landlordzone.co.uk/pdf/adform.pdf 
All advertisers should have and maintain full contact details on their web sites - see terms.
Ad Renewals: At the end of a period of advertising we will assume you wish to continue and automatically invoice for a further period unless you have cancelled. If you receive an invoice and you don't wish to continue please inform us in writing within 7 days and your ad will be removed and the new invoice cancelled without further charge.
Last Updated November 2008

 

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