Target
Audience
LandlordZONE.co.uk is
currently receiving more than
250,000 visits per month (on average over 8,500 pages are viewed every
singe day with over 1,000,000 hits) and this traffic
volume has grown steadily over the last 5 years.
Our visitors include landlords and property investors,
letting agents and property professionals plus
tenants of both residential and commercial properties -
mainly UK based, but with an increasing international
reach. We are getting an increasing number of ex-pat
visitors, owners of UK or international properties,
based all over the world.
This makes LandlordZONE® one of the premier
means of targeting Landlords, Tenants and Letting
Agents: these are traditionally diverse groups and
generally quite hard to reach by other means.
Advertising
on LandlordZONE®
There are various ways to advertise
your products on LandlordZONE®:
- Sponsorship - on the site - Topic
Zones and Newsletter - LandlordLOG
- Advertising banners - top &
side plus subject specific Topic Zones
- Products
Directory - place an
entry here FREE
- Products
Directory -
enhanced Ads - Logo plus generous amount of text.
- Features, topics and
articles -
write an article on your area of expertise.
- Associate & Partnering programmes.
- News stories.
- Participate in our
Discussion
Forum as a Topic Expert. If you have expertise /
qualifications in a property related specialism.
Sponsorships
We are looking for leading product
providers for our target groups to act as sponsors for sections of
the site, or to sponsor our Newsletter. This will give maximum exposure to our
participating sponsors.
Banner
Advertising
This is perhaps the most common form
of advertising on web sites, but with so many sites around
you need to carefully target you advertising with
those sites which closely match your customer
profile.
LandlordZONE® is an ideal advertising
media for those companies involved with rental property - products
for landlords, property investors, letting agents,
tenants and legal advisors.
The encyclopaedic content of
LandlordZONE® offers endless opportunities to target
specific products at rental property owners.
In the main landlords and property
investors are a diverse group of high net-worth
individuals who are involved in one of the biggest
industries in the UK - rental property.
LandlordZONE® offers you an ideal
opportunity to specifically target this otherwise difficult
to contact group.
Features,
Topics & Articles
The LandlordZONE® site covers a whole
range of features and topics of specific interest to those
involved with rental property.
We offer many opportunities to sell
your products through our pages. In addition, advertisers
are invited to submit advice articles for inclusion
on the site, which is an ideal way to raise your company's
profile.
Discussion
Forum and Knowledge Data-Base
We are currently building one of the
most comprehensive Discussion Forums on Rental Property
anywhere. This will steadily grow to be one of the best
sources of up-to-date rental property knowledge
with its own searchable data-base.
LandlordZONE®
Directory -
FREE
The LandlordZONE®
Directory is
a searchable data-base of contacts for companies supplying
goods and services relating to the rental property
industry.
Entry to our Directory is free of
charge for those with web sites of their own and who
are prepared to comply with good trading standards.
E-Mail
Maketing
LandlordLOG is
our e-mail newsletter which is a monthly
mailing to our growing list of subscribers and customer /
clients - rental property related
e-mail addresses (10,000 - October 2006) in the main, landlords,
property investors and letting agents. We are building this data-base at the rate of
5/10 subscribers per day and currently have over 2000
subscribers.
The e-mail newsletters are sent out
to willing subscribers only and cancellation is
simple. We do not sell or pass on e-mail addresses.
Newsletter content is relevant
and interesting and focuses on important rental
property issues.
If you have an advertising message,
we can incorporate it into a newsletter or you can sponsor
an entire newsletter issue. Contact us for e-mail
advertising details - 0845 260 4420.
Our
Sales Philosophy
Our philosophy is one of quality
and value for money in the products and services we
associate ourselves with. We will only advertise or associate
ourselves with products or services with, to our knowledge,
a proven record
of good and reliable service for UK private landlords,
tenants and letting agents.
We insist that all advertisers match
good trading standards - full contact details - when they
advertise on LandlordZONE®, though advertising on
LandlordZONE® does not necessarily constitute a
recommendation.
Given the unique structure of the
site, with its encyclopaedic knowledge base, its fast
efficient loading, comprehensive indexing and search faculties,
and its clear plain English presentation, we are able to
offer directly targeted advertising on a subject by
subject, Topic ZONE by Topic ZONE basis.
Our primary aim is to ensure that
our site contains up-to-date and accurate information
for the benefit of our visitors and registered
members.
We are totally committed to
meeting the needs of our visitors and members to
ensure that they remain loyal to the site and its advertisers
and become regular visitors. The e-mail newsletter
supports this and provides a constant reminder of our
presence and any new information and resources constantly
available.
We encourage our advertisers to
provide us with full information about their products
and services and, if possible, write and contribute
articles (we will provide full editorial support)
about their own products and services.
These articles should be on subjects
which will benefit private landlords, or tenants and
letting agents, and of course full attribution and
acknowledgement will be given, with the opportunity to
advertise products and services alongside. See the
articles
section for examples.
LandlordZONE® aims to be a
leading UK web site providing private investor landlords
and letting agents with knowledge and information to help them
build their
income, their
wealth and above all, their
peace of mind! In
addition, LandlordZONE® should prove an indispensable
resource for residential and business tenants, letting
agents and other property professionals.
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